Case Study: Messenger

“Parallel Road Trip”

After years of organic growth, Facebook Messenger needed to reclaim its position in an increasingly competitive messaging landscape. The Studio Production team partnered cross-functionally with internal product, legal, localization teams as well as with agency partners to develop messenger’s first outbound marketing in over 2.5 years.

“Graduation”

I managed end-to-end video production that bridged creative vision with operational excellence by using scalable production frameworks adopted across the Studio Production team to deliver high-performing, insight driven creative that drove user engagement and acquisition

“Teen Chat”

In addition, I took the initiative to establish comprehensive documentation and resources for our client partners and vendors. This initiative significantly improved collaboration among cross-functional teams, reduced project onboarding time for vendors and partners and fostered a more collaborative and streamlined approach to project execution.