Case Study: Yahoo!

Making every touchpoint reflect the energy and excitement of live sports.

Working within Yahoo's innovative in-house creative agency model, I collaborated with cross-functional product teams to lead end-to-end production for Yahoo Sports—a brand that reaches millions of sports enthusiasts worldwide. My role encompassed consumer marketing campaigns, internal employee initiatives, and live events spanning brand, product, and social media channels.

Our work included developing integrated marketing campaigns, coordinating product launches, and creating cohesive brand experiences across multiple touch points, all while maintaining the fast-paced, dynamic energy that sports fans expect.

I served as the integrated production leader, overseeing the operational excellence that powered one of digital media's most dynamic brands. This role required deep collaboration across creative, product, marketing, and external vendor teams to deliver cohesive experiences that resonated with sports fans' passion and urgency.

I championed mentorship and process optimization recognizing that developing talent and refining workflows were essential in the fast-moving organization. My commitment to process improvement and talent development had a positive effect throughout the team, resulting in greater efficiency, more cross functional and external vendor collaboration and more innovative, fun and creative concepts.